📘 A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

This concise guide offers a clear and practical approach to market research, focusing on the process, data collection, and analysis methods using IBM SPSS Statistics. It covers key concepts and techniques for conducting market research, with a specific emphasis on using SPSS to process and analyze data efficiently.
🔹 Edition: 3rd, 2019
🔹 Pages: 411

🔹 Key Features:
✔ Comprehensive Market Research Process: Covers each stage, from data collection to analysis and interpretation.
✔ SPSS Focused: Demonstrates how to use IBM SPSS Statistics for market research tasks.
✔ Practical Methods: Guides readers through real-world applications of market research data.
✔ User-Friendly Approach: Concise and accessible for both beginners and professionals in market research.
✔ Clear Examples and Case Studies: Includes illustrative examples of market research scenarios.
✔ Ideal for Researchers and Students: Perfect for those in business, marketing, and social sciences seeking a solid foundation in market research.

📖 Essential reading for anyone looking to understand the core principles of market research and the effective use of SPSS statistics!