📘 Introduction to NVivo: A Guide to Qualitative Data Analysis
This open-access textbook provides a comprehensive introduction to NVivo, the most widely used software for qualitative data analysis. It explains how to leverage NVivo’s powerful and flexible tools while emphasizing that software supports, rather than replaces, manual and theoretical research work.
🔹 Edition: 1st
🔹 Pages: 298
🔹 Key Features:
✔ Beginner to Advanced Guide: Covers both basic and advanced analysis techniques in NVivo.
✔ Researcher-Centric Approach: Focuses on efficiency in using NVivo to enhance qualitative research.
✔ Core Skills Development: Learn data management, memo writing, and coding for textual and audiovisual data.
✔ Advanced Analytical Tools: Explore case coding, queries, AI tools, matrices, and models (maps).
✔ Supports Various Data Types: Works with text, interviews, focus groups, audio, video, and images.
✔ For All Researchers: Ideal for early-career scholars and experienced analysts seeking to master NVivo.
📖 An essential guide for researchers looking to streamline their qualitative data analysis with NVivo!
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