📘 Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (6th Edition, 368 Pages)

Overview:

This bestselling guide provides practical guidelines for designing effective questionnaires across various industries. With the rise of online surveys, it addresses new challenges in capturing accurate and valuable data while keeping respondents engaged.

Key Features:

✅ Comprehensive Guidance

• Covers planning, structuring, and composing questionnaires.
• Focuses on clarity of objectives before questionnaire design.

✅ Updated for Modern Research

• Recognizes the primacy of online surveys and the challenges of digital engagement.
• Provides new bullet-pointed takeaways at the end of each chapter for easy reference.

✅ Practical and Industry-Relevant

• Suitable for market researchers, businesses, and organizations conducting customer and employee surveys.
• Helps create engaging and effective questionnaires to ensure high-quality data collection.

Ideal For:

✔️ Market researchers looking to improve survey response rates.
✔️ Businesses and organizations conducting employee and customer surveys.
✔️ Students and professionals involved in survey design and data analysis.

💡 A must-have resource for anyone involved in survey research and data-driven decision-making!